Inspired by the bucolic mood evoked by the eponymous poem by Raffaele Viviani, "Primitivamente" is a journey into the past and present of Acerra, a town in the province of Naples. The film seeks both to recount and overcome the labels of "land of fires" and "triangle of death". Featuring little-known curiosities, scientific studies and unpublished images narrated by the voice of Giancarlo Giannini.